NEW:DREAM CREME HAIR
MASK IN TOASTED SUGAR
Quick application, dreamlike results. Your favorite hair
mask, now wrapped in our most adored gourmand
scent, Toasted Sugar, for a limited time.
COZY + NEW
SOFT HAIR MEETS YOUR
COZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter, with notes of spun sugar, vanilla, creamy amber, and delicate musk.Plus, our new shower-friendly tub features a convenient flip-top lid for easier application and even more indulgent self-care moments.
SAVE 70%
The Toasted Sugar™ Bundle
Original price was: $72.00.$18.00Current price is: $18.00.
SAVE 70%
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Original price was: $48.00.$14.40Current price is: $14.40.
SAVE 70%
Big Effing Clip in Gingerbread Gingham
Original price was: $36.00.$10.80Current price is: $10.80.
SAVE 70%
On The Way Vanity Case in Toasted Sugar
Original price was: $70.00.$21.00Current price is: $21.00.
SOFT HAIR MEETS YOURCOZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter,
with notes of spun sugar, vanilla, creamy amber, and delicate musk. Plus, our new
shower-friendly tub features a convenient flip-top lid for easier application and even
more indulgent self-care moments.
SHOP BY CATEGORY
HEAVEN-SENT FAVORITES
Sweet Dreams Silk Scrunchie in Counting Sheep
Original price was: $32.00.$9.60Current price is: $9.60.
INSPIRED BY
"Dream Creme Hair Mask in Toasted Sugar
is your sweetest (and softest) hair routine
yet. Inspired by our beloved Aura Hair +
Body Mist, we brought the same warm,
addictive scent to one of your favorite
mane essentials. Think spun sugar, sweet
vanilla, soft florals, and creamy warmth,
grounded by tonka bean and amber. Use it
as a quick mask, overnight treatment, or
leave-in for everyday hydration with a cozy
little escape."
HEAVEN-SENT FAVORITES
SAVE 70%
Big Effing Clip in Tortoise
Original price was: $36.00.$10.80Current price is: $10.80.
SAVE 70%
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Original price was: $48.00.$14.40Current price is: $14.40.
SAVE 70%
Lil Effing Clip in Tortoise
Original price was: $30.00.$9.00Current price is: $9.00.
SAVE 70%
Big Effing Clip in Buttercream
Original price was: $36.00.$10.80Current price is: $10.80.
ABOUT US
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
Follow us @emijayde
ABOUT US
A brand founded on bold femininity, supported by high-
quality products. Both effective and effortless, Emi Jay takes
a rare approach to hair and beauty, offering reliable products
and a strong community.
Follow us Shop