NEW:DREAM CREME HAIR
MASK IN TOASTED SUGAR
Quick application, dreamlike results. Your favorite hair
mask, now wrapped in our most adored gourmand
scent, Toasted Sugar, for a limited time.
COZY + NEW
Aura Hair + Body Mist™ in Angel Wings
Big Effing Clip in Tortoise Hibiscus
Heavenly Hair Towel in Milk
Big Effing Clip in Marshmallow and Creme
Pointelle Headband in Azure
Big Effing Clip in Beach Club
Cozy Pouch in Dream Cloud Knit
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
SOFT HAIR MEETS YOUR
COZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter, with notes of spun sugar, vanilla, creamy amber, and delicate musk.Plus, our new shower-friendly tub features a convenient flip-top lid for easier application and even more indulgent self-care moments.
The Toasted Sugar™ Bundle
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Big Effing Clip in Gingerbread Gingham
On The Way Vanity Case in Toasted Sugar
SOFT HAIR MEETS YOURCOZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter,
with notes of spun sugar, vanilla, creamy amber, and delicate musk. Plus, our new
shower-friendly tub features a convenient flip-top lid for easier application and even
more indulgent self-care moments.
SHOP BY CATEGORY
HEAVEN-SENT FAVORITES
Mini Boar Bristle Brush in Tortoise
Big Effing Clip in Lychee Baby
Big Effing Clip in Twilight Angel
Lil Effing Clip in Chantilly
Popstar Clips in High Maintenance
Starlet Headband in Tortoise Heart
Starlet Headband in Tortoise Heart
Angel Wing Popstar Clips in Pink Aura
INSPIRED BY
"Dream Creme Hair Mask in Toasted Sugar
is your sweetest (and softest) hair routine
yet. Inspired by our beloved Aura Hair +
Body Mist, we brought the same warm,
addictive scent to one of your favorite
mane essentials. Think spun sugar, sweet
vanilla, soft florals, and creamy warmth,
grounded by tonka bean and amber. Use it
as a quick mask, overnight treatment, or
leave-in for everyday hydration with a cozy
little escape."
HEAVEN-SENT FAVORITES
Big Effing Clip in Tortoise
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Lil Effing Clip in Tortoise
Big Effing Clip in Buttercream
ABOUT US
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
Follow us @emijayde
ABOUT US
A brand founded on bold femininity, supported by high-
quality products. Both effective and effortless, Emi Jay takes
a rare approach to hair and beauty, offering reliable products
and a strong community.
Follow us Shop





