NEW:DREAM CREME HAIR
MASK IN TOASTED SUGAR
Quick application, dreamlike results. Your favorite hair
mask, now wrapped in our most adored gourmand
scent, Toasted Sugar, for a limited time.
COZY + NEW
Bamboo Paddle Brush in Lychee Baby
Aura Hair + Body Mist™ in Lychee Baby
Infinity Headband in Oat Latte Knit
Cozy Scrunchie in Cookie Crumbs Knit
Half Moon Clip in Lilac Smoke
Heavenly Hair Towel in Toasted Sugar
Bamboo Paddle Brush in Toasted Sugar
SOFT HAIR MEETS YOUR
COZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter, with notes of spun sugar, vanilla, creamy amber, and delicate musk.Plus, our new shower-friendly tub features a convenient flip-top lid for easier application and even more indulgent self-care moments.
The Toasted Sugar™ Bundle
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Big Effing Clip in Gingerbread Gingham
On The Way Vanity Case in Toasted Sugar
SOFT HAIR MEETS YOURCOZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter,
with notes of spun sugar, vanilla, creamy amber, and delicate musk. Plus, our new
shower-friendly tub features a convenient flip-top lid for easier application and even
more indulgent self-care moments.
SHOP BY CATEGORY
HEAVEN-SENT FAVORITES
Midi Super Bloom Clip in Starfruit
Sweetheart Clip in Lilac Sky
Aura Hair + Body Mist™ in Toasted Sugar
Lil Effing Clip in Cherry Kiss
Flat Brush in Pink Sugar
Angel Hold™ Styling Cream
Sweet Dreams Silk Scrunchie in Cherry Kiss
Sweetheart Clip in Cozy Cloud Gingham
INSPIRED BY
"Dream Creme Hair Mask in Toasted Sugar
is your sweetest (and softest) hair routine
yet. Inspired by our beloved Aura Hair +
Body Mist, we brought the same warm,
addictive scent to one of your favorite
mane essentials. Think spun sugar, sweet
vanilla, soft florals, and creamy warmth,
grounded by tonka bean and amber. Use it
as a quick mask, overnight treatment, or
leave-in for everyday hydration with a cozy
little escape."
HEAVEN-SENT FAVORITES
Big Effing Clip in Tortoise
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Lil Effing Clip in Tortoise
Big Effing Clip in Buttercream
ABOUT US
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
Follow us @emijayde
ABOUT US
A brand founded on bold femininity, supported by high-
quality products. Both effective and effortless, Emi Jay takes
a rare approach to hair and beauty, offering reliable products
and a strong community.
Follow us Shop





