NEW:DREAM CREME HAIR
MASK IN TOASTED SUGAR
Quick application, dreamlike results. Your favorite hair
mask, now wrapped in our most adored gourmand
scent, Toasted Sugar, for a limited time.
COZY + NEW
Terry Pouch in Lychee Baby
Heartbreaker Clip in Lilac Smoke
Angel Essentials Hairstyling Gift Set
Sweetheart Clip in Citrus Baby Bloom
Baby Super Bloom Clip Set in Jelly Lemon
Super Bloom Clip in Peach Spritz
Midi Blossom Clip in Sangria Bloom
Popstar Clips in Soft n Sweet
SOFT HAIR MEETS YOUR
COZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter, with notes of spun sugar, vanilla, creamy amber, and delicate musk.Plus, our new shower-friendly tub features a convenient flip-top lid for easier application and even more indulgent self-care moments.
The Toasted Sugar™ Bundle
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Big Effing Clip in Gingerbread Gingham
On The Way Vanity Case in Toasted Sugar
SOFT HAIR MEETS YOURCOZIEST SCENT
This limited-edition hair mask delivers the same hydrating results, now a little sweeter,
with notes of spun sugar, vanilla, creamy amber, and delicate musk. Plus, our new
shower-friendly tub features a convenient flip-top lid for easier application and even
more indulgent self-care moments.
SHOP BY CATEGORY
HEAVEN-SENT FAVORITES
Aura Hair + Body Mist™ in Angel Wings
Lil Effing Clip in Blue Petal Eyelet
Lil Effing Clip in Blanc Petal Eyelet
Big Effing Clip in Citrus Polka Dot
Mini Boar Bristle Brush in Tortoise
Lil Effing Clip in Pink Sugar
Angel Essentials Hairstyling Gift Set
Sweetheart Clip in Cherry Pie
Sweetheart Clip in Lilac Sky
INSPIRED BY
"Dream Creme Hair Mask in Toasted Sugar
is your sweetest (and softest) hair routine
yet. Inspired by our beloved Aura Hair +
Body Mist, we brought the same warm,
addictive scent to one of your favorite
mane essentials. Think spun sugar, sweet
vanilla, soft florals, and creamy warmth,
grounded by tonka bean and amber. Use it
as a quick mask, overnight treatment, or
leave-in for everyday hydration with a cozy
little escape."
HEAVEN-SENT FAVORITES
Big Effing Clip in Tortoise
Dream Crème™ Hydrating Hair Mask in Toasted Sugar™
Lil Effing Clip in Tortoise
Big Effing Clip in Buttercream
ABOUT US
A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community.
Follow us @emijayde
ABOUT US
A brand founded on bold femininity, supported by high-
quality products. Both effective and effortless, Emi Jay takes
a rare approach to hair and beauty, offering reliable products
and a strong community.
Follow us Shop





